01
Membership-first hero
The Social Club becomes the opening moment, with a dramatic black-and-gold invitation that establishes exclusivity before the details begin.
Email marketing · Client work
Six Twists Sparkling Social Club announcement redesign
Six Twists Sparkling needed a launch email that made membership feel as special as the room itself — a private Champagne society with two tiers, curated bottles, and a full year of reasons to gather.
- Client
- Six Twists Sparkling
- Scope
- Membership launch email
- Deliverables
- Concept + responsive design
- Moment
- July 2026 club opening
Where it started
A big membership story in a very long email
- A long, text-heavy announcement made the membership story difficult to scan.
- Two distinct tiers — Black Club and Gold Club — needed a clearer side-by-side promise.
- The premium Champagne society experience was buried below the opening message.
- The membership deadline and next step needed to feel like an invitation, not an afterthought.
The brief
Make membership feel like an invitation
The original announcement had all the right ingredients: a private Champagne society, two membership levels, meaningful savings, and a year of access to the Six Twists experience. The redesign gives that story a stronger opening and a cleaner path through the details.
Success meant making the value obvious at a glance, preserving the warmth of the founders' voice, and giving interested readers a confident next step before the July 1 opening.
What I changed
Six moves that made the membership the moment
02
Tier-led storytelling
Black Club and Gold Club each get their own clear section, so readers can quickly understand the difference between everyday access and allocation-level membership.
03
Benefits with breathing room
Dense benefit lists become short, scannable lines with generous spacing — easier to read on a phone and more aligned with a luxury hospitality experience.
04
Champagne society tone
The copy shifts from an informational announcement to a warm, personal invitation: curated bottles, private access, and a year of shared experiences.
05
One clear next step
A direct join or reply path gives the reader somewhere to go after choosing a tier, without making them hunt through the closing paragraphs.
06
Launch-ready system
The structure is reusable for future club moments — opening, allocation drops, member events, and renewal reminders — without losing the specialness of the launch.
The announcement
One invitation, two ways to join
Compare the announcement
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