Work samples
Social programs, email journeys, websites, influencer partnerships, SEO systems, copywriting, and creative asset kits — filter by what you care about.
Social media
Monthly content system across Meta, Instagram, and LinkedIn — brand-led storytelling with local flexibility for distributed teams.
Consistent posting cadence across a 470+ location network
Social media
Ellements skincare: a four-week teaser-to-launch rollout for a mother-and-daughter organic line relaunching under a new name.
View the full case study ↗
Email marketing
Welcome, nurture, re-engagement, and post-purchase flows built in Mailchimp.
Higher open and click-through vs. batch-and-blast baseline
Email marketing
Six Twists Sparkling: transformed a long membership announcement into a premium, mobile-first invitation for a private Champagne society.
View the full case study ↗
Websites
Six Twists Sparkling: restructured navigation, messaging hierarchy, and conversion paths for Texas' first dedicated sparkling wine bar.
View the full case study ↗
Websites
Green Pipe Plumbing (Kerrville, TX): a call-first site for a licensed owner-operator, built to turn searches into booked jobs.
View the full case study ↗
Solutions
An internal tool I built so the team could export clean, on-brand map assets for creative materials without waiting on design.
Visit the live tool ↗
Solutions
A race-themed site I designed and built for a Johnstone Supply sales and training competition — live leaderboard, circuit stats, and cars that advance as reps climb.
View the full case study ↗
Influencer
Sourced, briefed, and managed creators to produce authentic UGC for social and paid usage.
SEO
Keyword research, on-page optimization, and content roadmap built with Semrush.
SEO
Standardized listings, location pages, and review practices so every market shows up correctly.
Copywriting
Positioning, value props, and voice guidelines that gave every channel one consistent tone.
Copywriting
Ellements: a founder-voiced essay on what sustainability actually costs a small skincare brand — luxurious in restraint, specific about trade-offs.
View the full case study ↗
Creative assets
Print, digital, and in-store kits designed in Adobe CC and Figma for easy local deployment.
Want the full files?