A race, not a report
The whole program got a pit-crew racing identity: dark circuit backdrop, checkered pace stripe, and cars that advance down the track as participants climb. Standings became something people wanted to check.
Solutions / Johnstone Supply
Turn the sales competition into a race.
Johnstone Pit Crew is an internal training and sales competition site I designed and built — a live leaderboard, telemetry-style stats, and a racing track that moves as participants complete training and post results across 32 locations.
32
Participating locations
3
Race groups
52
Leaderboard updates / year
1
Live source of truth
The problem
A competition nobody could see.
The incentive existed. The visibility didn't. Without a shared scoreboard, a sales competition is just homework with a prize attached at the end.
- Competition standings lived in a spreadsheet that only a handful of people ever opened.
- Participants had no way to see where they stood between updates, so momentum died mid-quarter.
- Training completion and sales performance were tracked separately, so progress never felt connected to the prize.
- Each location interpreted the rules differently because the program had no single place to point to.
- Nothing about the program looked like an event — it read like an internal memo.
The build
See it running.
johnstone pit crew
Live site · Open the Pit Crew site ↗
The moves
Five decisions that made people check the board.
Live leaderboard as the hero
The primary CTA on every screen is 'View Leaderboard.' Rankings are the product — everything else on the site exists to get someone there faster.
Telemetry-style stats
Locations, leaders on track, race groups, and refresh cadence render as a live circuit-stats strip, so the scale of the program is obvious in the first scroll.
Three-step rules, no ambiguity
Complete training, improve performance, race to victory. One consistent explanation of how points are earned, so every location plays the same game.
Weekly refresh rhythm
A stated weekly update cadence gives the competition a heartbeat — a reason to come back 52 times a year instead of once at the finish.
Site stack
The page, top to bottom.
- 01Sticky navHome and Leaderboard — two destinations, nothing else competing.
- 02HeroJohnstone Pit Crew lockup, 'Race to the Top,' and the leaderboard CTA.
- 03Circuit statsLive telemetry strip: locations, leaders, groups, update cadence.
- 04How it worksThree numbered steps from rookie to pit crew champion.
- 05Live competition bannerStatus indicator that signals the race is currently running.
- 06Closing CTA'Ready to join the race?' straight into live rankings.
- 07Leaderboard pageRanked standings with track position per participant.
Want the walkthrough?