One clear ask per screen
Every section resolves to a single next step — reserve, get tickets, or join the Social Club — instead of stacking three equal-weight buttons and letting the visitor decide.
Websites / Six Twists Sparkling
Make the bubbles easy to buy.
A brand website refresh for Six Twists Sparkling — Texas' first dedicated sparkling wine bar, in downtown Fredericksburg. Same warmth in the room, a much shorter path from browsing to a booked table, a ticket, or a Social Club membership.
3
Primary conversion paths
1
Booking flow, everywhere
6
Pages restructured
100%
Mobile-first layouts
The problem
Beautiful room, buried offers.
Six Twists has the destination, the list, and the events. The site was doing atmosphere work when it needed to do hospitality work — telling people exactly what to do next.
- The homepage opened with atmosphere, not with the two things people came for: reserve a table and buy event tickets.
- Events lived several clicks deep, so the busiest revenue driver was the hardest thing to find.
- Social Club — the highest-value offer — read like a footnote instead of a membership invitation.
- Copy leaned poetic where visitors needed practical: hours, location, what a flight costs, what a visit feels like.
- Section styling drifted page to page, which undercut the premium, Champagne-house feel the room actually has.
The current site
Where the refresh starts.
sixtwistssparkling.com
Live site · Open sixtwistssparkling.com ↗
The moves
Five changes that shorten the path.
Events pulled forward
Upcoming events move above the fold on the homepage with date, price, and a direct ticket link, so the calendar sells itself instead of waiting to be discovered.
Social Club as a destination
Black Club and Gold Club get a real tier comparison with benefits, pricing, and a single join CTA — the same story the announcement email tells, finally matching on-site.
Plain-English hospitality copy
'First dedicated sparkling wine experience in Texas, downtown Fredericksburg' up top. Hours, address, and what to expect on a first visit answered before anyone has to ask.
One visual system
Consistent type scale, generous spacing, and full-bleed bottle photography across every page so the site reads as premium as the pours.
Sitemap
Six pages, one job each.
Home
Set the scene, then route to reserve / tickets / club.
Events
The revenue calendar — filterable, ticketed, shareable.
Social Club
Tier comparison and membership signup.
Bites & Collection
Menu and wine list as one browsing experience.
About
Founder story, Fredericksburg roots, why sparkling only.
Visit
Hours, location, parking, private tasting inquiries.
Homepage stack
The page, top to bottom.
- 01Sticky utility barAddress, hours, and Reserve — visible on every scroll.
- 02HeroTexas' first sparkling-only wine bar, with reserve as the single CTA.
- 03Upcoming eventsThree next dates with tickets linked directly.
- 04The experienceFlights, by-the-glass pours, and caviar-forward bites.
- 05Social ClubBlack vs. Gold tiers, benefits, and one join button.
- 06Private tastingsGroups, buyouts, and educational events with an inquiry form.
- 07CollectionCurated bubbles from Champagne to Prosecco, browsable by style.
- 08Visit425 E Main St, map, parking, and a final reserve CTA.
Want the walkthrough?